UXWell Brand

Name and logotype for Czech UX community where people share their experience.

UXWell logotype.

My role
community principles and internal/external values discussions facilitator, naming workshops leader, logotype and visual guidelines

www.uxwell.cz

Brief

Next generation of Czech UX community around newly established UX Academy (rebranded to UXWell), where professionals meet and share knowledge with the new potential designers, researchers, or product owners, needs a brand.

Brand Name

The initial name UX Academy did not reflect intention and motivation of new educational community. Learning process, knowledge sharing and communication are performed by modern and less-known methodologies, therefore, a link to a traditional academic system was not appropriate.

Community Principles

Time spent with Why? How? and What? questions helped founders to clearly define the principles of community.

Internal/External Values

The principles were transferred into a communication guide for members, which also shapes language used with non-members.

Archetype

To help with a consistency in the communication, to understand and to work with a brand personality (principles and values), the Sage was set as an archetypal role model.

Naming Workshop

Based on the principles, values, archetype and with the knowledge about brand naming, a longlist and then a shortlist of possible options was created and evaluated.

Naming workshop at Berka's house.

Naming workshop at Berka's house.

Logotype

Based on agreed limitations, e.g. subbrands need, aesthetic qualities, yes/no live examples, a few ideas, which reflect the principles and values, were sketched and evaluated internally.

Logotype sketches.

Sketches.

Winning Idea

The most basic design process may be seen as the squiggle, which captures the essential quality of a project that moves from a state of messy questions to a state of polished answers (source). And any learning process is the same. You are always moving, getting ever closer to the clarity.

Logotype sketches.

UX process as a squiggle drawn by Damien Newman of IDEO.

Application

UXWell logotype variants. Primary, secondary, black&white and shortcut.

Primary, secondary, black&white and shortcut variant.

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Contact

Meet me on my social networks.

Matej Kvasnovsky on LinkedInMatej Kvasnovsky on FacebookMatej Kvasnovsky on InstagramMatej Kvasnovsky on TwitterMatej Kvasnovsky on GoodreadsMatej Kvasnovsky on Vimeo

Or say hello in person on my trips throughout the world, from which I love to upload Instagram pictures. Join me on the streetball court and shoot a few hoops with me.